Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a stake in the region of 5%.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of Mercedes F1 stays unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Valuation Growth

This arrangement signifies a substantial rise in worth of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

This surge demonstrates the expansion in valuations of F1 teams recently due to the increasing appeal of the sport globally.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and earned more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Paul Williams
Paul Williams

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.