TikTok is introducing a new feature that enables them to reduce the amount of AI-made media appearing in their feeds. This step comes as the service announced that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a global rollout. This advancement coincides with a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site primarily display content made by AI. A considerable share of this output is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to give people the ability to see more or less of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its app identified as made with AI. Overall, over 100 mn pieces of content are added to the service each day, making AI-generated material a limited part of its overall inventory.
User Control Features
Members will be capable of reduce or increase the volume of artificial media they see by opening the “manage topic” option in the platform and selecting the AI content topic. Other topics that currently be controlled under the tool encompass news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines oblige creators to tag “realistic” AI-generated content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the service will now add an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This step is intended to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This initiative will assist educational bodies focused on training coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, amid controversy over proposals to cut jobs for numerous review team members in Britain. TikTok is expected to eliminate a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official stated that people-led review would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it gets reviewed by people. The company reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
